Apple claims that the whole process takes only a few minutes because there is no need for any uploads to their server. All titles in an individual’s library, even if they are not matched, receive the same benefits as music purchased at iTunes. ITunes Match is new software that will scan users’ song files and match them up with those same titles in the iTunes Store. Thirdly, and crucially, iCloud is offering use of something it calls iTunes Match. Secondly, the consumer could repurchase almost all of his albums at the iTunes Store, although this expensive option is unlikely to be pursued by music fans. For someone with a lot of CD’s, this is undoubtedly a tedious and time-consuming task. This point is key, for otherwise there would be little incentive to migrate.įirst, the consumer can sync all of his devices using WiFi or cables. So there are three ways of putting music that was not purchased from the iTunes Store onto all of the devices in the iCloud. Remarkably, in a technological first, all of the devices will download the same song automatically-and at a 256Kbps Advanced Audio Coding standard (CD quality).The catalog available from the iTunes Store is quite plentiful at 18 million songs.īut consumers will have songs they ripped from CDs, purchased from another online source, made themselves, or downloaded illegally. For example, if a consumer purchases a song on his iPhone, that song can be downloaded to his iPad, as well as his desktop and laptop computer. In conjunction with the iCloud, the newest version of iTunes is allowing free downloads on multiple devices. They feel that if a CD is bought at a record store, there should be no restriction on playback, be it in the car or the living room. There will be no charge for multiple downloads. What does this mean for music? Now, with the iCloud, a consumer has to purchase a song only once to have it available on all Apple devices.

But even though iCloud allows instant updates of media and information across multiple platforms, it is not a streaming service (Steve Jobs, it must be remembered, is a fan of content ownership). Calendars, address books, and e-mail can be wirelessly synched too. Music, digital books, applications, photos and documents will now be accessible in any Apple device after purchase at the iTunes store.

On June 6 th of this year, at its Worldwide Developers Conference, Apple announced at last plans for its iCloud service.

Icloud storage plans college